Medical Aid Films (MAF) is a UK based charity which aims to save the lives of vulnerable women and children in developing countries by providing education and information through animation and film.
Matinée has been working with MAF for the past year on films surrounding childbirth and health during pregnancy. By the beginning of 2013, Matinée will have voiced, dubbed and produced approximately 30 films in French, Swahili and Somali, for distribution across the globe.
In the past year, the charity has produced and distributed over 8,500 copies of the films, to be used in the field. The films have helped train over 14,000 women and front-line health workers in over 60 countries, with a focus on sub-Saharan Africa.
Film excels as a teaching and training medium for all audiences: women, mothers, unskilled health care providers and skilled health professionals. Film provides an engaging and easy to understand format that transcends culture and can overcome literacy, language and educational barriers.
Because MAF’s films are left behind and can be watched again and again, they deliver sustainable skills which remain with the trainers and can be passed on. The local communities are empowered with skills and knowledge that is difficult to divert or corrupt.
It was a pleasure to be a part of such a worthwhile project and we worked with MAF to select the most appropriate voices for the videos and deliver all languages within budget and in a timely manner. Below you can see the end result – a large group of women being trained on safe childbirth practices in a rural health centre in Tororo, Uganda in partnership with the Hands of Hope charity. Here at Matinée, we are proud to be a part of a project which will make such a huge difference to generations of women and children in developing countries.