Closed captions will increase traffic to your website
Increasingly, customers are using search engines to find products and services. As a result Search Engine Optimisation (SEO) has become an important consideration for all businesses. Closed captions can help.
Google (and the other search engines) rank websites higher if video content is present on the page. But did you know that Google also indexes the written content within Closed Captions (AKA Subtitles)? Google calls these caption files "Interactive Transcripts", but they are essentially just a text file with time-code information, to sync the words to the video. Google will look at these Caption files for keywords that match a user's search terms.
You can improve your visibility to Google by adding keyword rich closed captions
Take a look at our video below and click the play button. Then click on the cog in the bottom right hand corner (settings) and select the language of your choice. All of these text files help us to raise our presence within the search engines.
Creating captions can be very time-consuming
Creating captions can be very time-consuming with no training, so many video owners rely on YouTube’s built in Automatic Caption feature. The problem here is that YouTube will often interpret music or sound effects as speech. Similarly the Automatic Caption feature, which uses Google’s machine translation code, cannot be relied upon for accuracy, particularly if a video has idioms or pop culture references.
If the content of your captions is important, you should consider using a professional Closed Caption service provider like Matinée Multilingual. It's not as expensive as you may think and your business will immediately benefit with:
- VISBILITY – YouTube’s Closed Caption files are indexed by Google, so captions rich in keywords will improve your presence on the web.
- ACCESSIBILITY - captions make your video more accessible to the deaf or hard of hearing. Captions can also help viewers with no sound system, or in a noisy work environment to understand your video.
- GLOBALISATION – translating the captions is a relatively inexpensive way of translating video for foreign markets. And translated captions are searchable.
Matinée has a team of experienced in-country translators, and in-house transcribers and subtitlers, ready to create closed captions and subtitles for your YouTube Vimeo or DVD content. Just complete the Quick Quote on this page, and we'll respond to your request for information within the hour.