With over 726,876 rooms in more than 5,000 hotels, in nearly 100 countries around the world, InterContinental Hotels Group are one of the world’s leading hotel companies. They developed a tool called ‘Rate your stay,’ and created two animations to bring the tool to life, and to help illustrate to front desk staff how it can enhance their ability to improve customer satisfaction.
IHG requested our help with localising the voice-over in Russian. We cast and recorded one male and one female Russian voice artist to narrate each video. We then recorded time-sync to picture, mixed with music and re-timed the animation to match the Russian voice-over (which is about 20% longer than the English version). The client was delighted with the Russian version, and we also went on to localise the animations in Turkish.