The Scottish Government is responsible for the day to day concerns of Scottish people in all matters including health, justice, education and transport. Get Checked Early is an organisation created to raise awareness of cancer screenings and to avoid cancer spreading and the further complications that come with it.
This particular campaign promotes the benefits of frequent breast screening. It’s a down-to-earth approach that aims to raise awareness, particularly amongst ethnic minority groups. It was with this in mind that we were sought out to produce an Urdu version of the video. Samina was selected as the female Urdu voice artist, with many years’ experience voicing informative and educational videos she knew exactly how to set the tone. We recorded phrase sync, where the voice-over matches the English speech phrase-by-phrase. This is much more cost-effective than a full lip-sync adaptation and still makes the message clear.
We also produced a Polish version, and then subtitles for the deaf and hard of hearing audience. It was a pleasure to be a part of this important campaign.
Please Visit: Urdu Voice Over Agency